I found it disturbing to note that many real estate agents in Australia are unaware of the requirements of the Spam Act (Spam Act 2003) and the DNCR Act (Do Not Call Register Act 2006). From time to time, I do receive junk mails from real estate agents, but I didn’t realise that, by and large, there is a large number of real estate agents with this kind of knowledge deficiency.

Yes, that is true.

In fact, the Australian Communications and Media Authority (ACMA) has stepped up an education campaign which was started in November last year to raise the awareness of real estate agents about the Acts.

According to the ACMA, a special web page within the DNCR website has been created which features real estate industry-specific information including Power Point presentation about the DNCR Act and the Spam Act.

The additional education drive, according to the ACMA, is “in response to the increasing number of consumer complaints about telephone, SMS, and email marketing by real estate agents.”

The ACMA anticipates that the web page will assist in reducing complaints received by the ACMA about the marketing activity of real estate agents.

The question is: Who is paying for this education campaign? The taxpayers?

We sincerely hope the real estate industry is funding this campaign. Otherwise, why should a segment in the economy receive special favours from the government to fund the education of its members?

Other post/s by Romy Cayabyab

• CommBank’s subsidiary fails the Spam Act test on two counts - February 2nd, 2010
• Welcome to our community blogs - January 21st, 2010
• Is it Filipina or Filipino woman? - December 4th, 2009
• Australia not in Top 10 worst spam origin countries, but… - October 27th, 2009
• Philippine banana imports and economics - April 21st, 2009